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Only Use Professional Photos When Showing Your Business

Happy Bookstore Owners

Whether you are a small startup business or a large company that is continuing to expand, making sure you present the right image to the public is important. If you are holding an event, creating marketing materials, or designing a website for your company and you want to use photos, make sure that you are using professional photos the entire time. Here are a few things you need to know about having professional photos for your business, and why it’s so important:


Your Photos Reflect Your Brand

Smiling businessman

Just like a logo, business cards, flyer or website, everything you present to the public about your company reflects your brand. To show prospective customers that you are a business owner that takes their company seriously, professional photographs are a must. If you have a professionally designed flyer with great graphics but a low quality, blurry image it can ruin the entire thing. Having iPhone photos on your website can also detract from the design. Professional photos allow you to present your business as the quality company it is.


Hire The Right Photographer

chef decorating dessert

There are different types of photographers that specialize in different aspects of photography. If you are creating a company employee directory for your website or want to have a portrait that can go on a business card, a portrait photographer may be what you are looking for.

If you plan on holding an event—whether it is for employees or the public—having an event photographer there will give you a series of high quality shots that show your business in action and give a great view on your company.

It’s also important that you talk to any potential photographers ahead of time to make sure they have experience working at corporate events and that their personality fits your business.


Professional Photos Can Transform A Website

Flower shop Employee

Digital marketing is more important than ever.  Professional images can set you apart from the competition. Having professional portraits done for each employee for a dedicated page on your website allows prospective customers to get a personal look at who they may be hiring or buying from. Professional photos in the workplace are also great to use for blog posts and articles.  High quality images from events typically generate a lot of local buzz simply because people love to browse nice looking photos!


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Treasure That Special Day With Professional Photos

Kids at Birthday Party

Whether you are having a birthday party for yourself, a child, a parent, or anyone else, making sure the memory lasts forever is important. The best way to capture the happiness of such a special day is with professional photos by an event photographer. Unlike trying to take snapshots by yourself, an event photographer takes all the stress away so you can focus on having a good time.  Here are a few things to think about before you hire a professional birthday photographer:


Choose The Right Photographer

Just like having the right food and venue for a birthday party is important, so is the photographer. You want to make sure you choose a photographer whose style you are comfortable with and has event experience.  Event photographers are used to working with different levels of light, and have a different skillset than someone who only does portrait photography.


Share the Photos Online

Friends Using SmartPhone

Even though professional event images are perfect for printing and creating albums or scrap books, they are great to share online as well. This is something you should discuss with your photographer ahead of time and see if you can get digital copies of images that you can share on social media.  Most photographers will give you a scaled down image perfect for quick uploading to the web that you can add to Instagram, Facebook, Twitter, etc.


Don’t Forget The Prints

While it’s great to look back and reflect on moments by yourself, one of the best things about having a professional photographer is you can have high quality prints made. Whether you are simply sending out various prints with Thank You cards or making albums for special guests with personalized photos, images from a birthday party are great ways of letting everyone relive the experience.


Consider A Mix of Formal Poses And Candid Shots

Friends Having Fun

When you have a professional photographer at a birthday party, you will most likely want formal and posed images of the guests. But having informal shots can also capture great moments. Consider hiring a photographer who will also mix in candid shots throughout the party.


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Family Portraits – Still Relevant In An iPhone World

Young Couple Taking Selfie

With iPhones and other camera phones, more pictures are being taken now than ever before. If you look at your Facebook news feed, Instagram account, or Twitter stream you will see hundreds of new pictures being added every single day. With photography so accessible today, does that mean traditional family portraits are finished? Absolutely not.

No matter how advanced smartphone cameras become, family portraits will always be relevant. Here are a few reasons traditional photography will stick around as long as people want pictures.


Professional Portraits Are Better Suited For Print

Family Portrait

Photographs taken on a mobile device are made to be displayed digitally. While they can look good on the phone, when they are blown up as a print, the difference in an iPhone picture and a professional photograph really comes through.

If you are considering having a large family portrait printed for your home, especially large enough to fit over a mantle, the depth and sharpness that you will get from a professional portrait photographer will be almost incomparable to what limited resolution the iPhone has.


A Professional Portrait Photographer Captures The Best Views

Family Huddle

No matter how good the lens develops in the iPhone or what filters are created by app developers, there is one thing that it simply cannot produce out of the box: professional photography experience. For a family portrait, a portrait photographer is going to know how to pose everyone and how to bring out the most in each photograph taken. This kind of experience is going to give your family photos the emotion they need to truly capture your family.


No One Is Going To Be Missing

Big family

Perhaps the biggest downside to having someone use an iPhone for a family portrait is the most obvious one: someone has to be behind the phone taking the picture. With a dedicated photographer using his or her own equipment, everyone will be able to get in the picture at the same time.

One common argument for this is that you could let someone else borrow your phone to take the image, but no matter where you are no one is going to want to sit around using your iPhone to take 50 different shots of your family. But a portrait photographer will do exactly that.


Finding The Right Photographer Is Essential

Happy Photographer

Family portraits will always be important, no matter how advanced iPhones become. There’s something special about having a high quality print of you and your family to frame and place in your home. The key to great photographs is having a portrait photographer that fits with your family and style. Are you looking for a very formal pose? Prefer a more candid approach to a family portrait? Discussing everything with potential photographers and studying their portfolio will allow you to find someone that fits perfectly with your family’s personality.


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